Our Story

Born from Grit.
Built for Performance.

Two brothers. Both veterans. A brand created to help athletes push beyond their limits.

Breach Performance Co. was born from discipline, camaraderie, and a drive to help everyday athletes reach the next level. We're here to fuel the hybrid athlete, the endurance warrior, and anyone committed to breaching the limits they once thought impossible.

  • Veteran-Owned
  • Canadian-Made
  • High-Powered
  • Community-Focused
Breach Performance Co. - Founders

Meet the Brothers

The Faces Behind Breach

Marc McDougall - Co-Founder

Marc McDougall

Co-Founder & CEO

I’m a lifelong athlete and served 11 years as a Combat Engineer in the Canadian Armed Forces. A three-time Platinum Fitness Award winner and two-time Unit Athlete of the Year, I’ve seen firsthand how discipline and proper sports nutrition drive elite performance. Built from a passion for hybrid and endurance training, this brand brings military-grade standards, community, and relentless drive to the Canadian supplement space.

"We built this for the athlete who refuses to quit."

Liam Mcdougall - Co-Founder

Liam Mcdougall

Co-Founder & COO

My background is rooted in competitive sport and seven years of service in the Canadian Armed Forces as a Combat Engineer, including qualifying as a Combat Diver in 2021. Those experiences shaped my mindset around discipline, resilience, and pushing beyond perceived limits. Alongside my brother, I founded Breach Performance to build an honest, community-driven supplement brand designed to fuel Canada’s next generation of athletes.

"Performance isn't given. It's earned — every single day."

The Journey

How We Got Here

  1. 2015

    Service Begins

    Both brothers enlist in the Canadian Armed Forces, beginning a journey that would shape their discipline, resilience, and brotherhood for life.

  2. 2018

    The Spark

    During active duty, they discovered how proper nutrition and supplementation could push physical and mental performance beyond limits.

  3. 2023

    New Chapter

    Transitioning to civilian life, they channeled military discipline into competitive athletics — training as hybrid athletes in HYROX, running, and sports.

  4. 2024

    Breach is Born

    Frustrated by underdosed supplements and empty promises, they founded Breach Performance Co. — bringing military-grade discipline to sports nutrition.

  5. 2026

    The Apex Series Launches

    The flagship product line drops — Apex Protein, Apex Energy, and Apex Endurance — designed by athletes, for athletes who refuse to quit.

Ready to Breach?

Fuel Your Next Level

The Apex Series is built for athletes who demand more. Clean formulas. Real results. No compromises.

Veteran Owned Made in Canada Third-Party Tested High-Performance